Dec 15, 2021
Brandon Lucero is the founder of Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focussing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behaviour. We discuss the concept of building profitable connections when it comes to content creation, why you aren't inspiring engagement, polarisation on social media, top tips for creating content that cuts through the noise and demands attention, and much more! You can follow Brandon on Instagram at @iambrandonlucero